This commercial is actually a celebration of 15 years of partnership between heineken and the james bond franchise. Promotion with thousands of instant prizes found under the cap and grand prize draw for a trip to the ultimate destination. We worked on a few shots for the exteriors of the train doing. Get your team aligned with all the tools you need on one secure, reliable video platform. Heineken crack the case portfolio of massimo meijer. Skyfall james bond 007 crack the case heineken spot. Berenice marlohe in the heineken crack the case commercial. The crack the case campaign takes consumers into a moving train somewhere deep in snowcovered mountains, giving them an experience to be secret agent. The ad takes us to an adventurous journey on a train. Heineken south african promotion connects to james bond. Heineken respects your privacy and complies with applicable privacy laws. We are pleased to announce that this site has been.
Press release heineken today announced a thrilling new tv and digital campaign, in anticipation of the release of the 23rd james bond adventure, skyfall, which sees daniel craig bring his explosive portrayal of james bond to a heineken ad for the very first time. Heineken s new nonalcoholic beer is coming to america in january 2019. James bond cracks the case with heineken i come, i see. Heineken continue their pattern of actionpacked visual storylines, this time adapted for a james bond crossover. This shop is not currently part of our online partner program. Local man defeats lasers and armed guards to win r1. As soon as it is part of our program, we will have a. Heineken crack the case campaign launch an series of event promoting james bond 007 sky fall movie in thailand from heineken. Appropriately, with crack the case heineken has produced an ad that. James bond and heineken want you to crack the case the latest effort in heineken s ongoing open your world campaign brings 007 into the fold. The crack the case integrated campaign forms part of the heineken open your world campaign, which celebrates and encourages aspirational behaviour among adult consumers making james bond. The result is the crack the case campaign, including a commercial.
Project details i was invited by the agency mother tongue to translate and adapt the tvc, the online content, and the aliases for the online game crack the case, into brazilian portuguese, allowing more visitors to play the online game linked to heineken s ad campaign for the new james bond movie skyfall. Heineken s crack the case competition is mental win a trip worth r1 million competition 19 nov 2012 by seth rotherham 2 comments if winning a bondinspired trip to london for you and three friends worth r1 million sounds like something youd take a second sniff at, then you, my friend, need to read on. Campaign performance by creating a very local popup event and connecting it to the world of facebook, the. The competition sealed the deal for the onslaught of promotional activities leading up to the grand premiere of the latest film in the james bond franchise skyfall. The four finalists were instructed to choose a flash drive, one of which held a secret code that would crack the case, and give them the prize. The brand is promoting the new bondiana film and offers an interactive campaign. An event that open for everyone to play crack the case games for a chance to win a living as james bond trip to london. The latest effort in heinekens ongoing open your world campaign brings 007 into the fold.
We also used pages by linking the heineken crack the case global page to each post. The campaign will use a number of platforms, such as digital, outdoor and experiential, in the race to find out which south african ultimately has what it takes to crack the case and win the grand. This time we had to move to london to work on another big one. This combination of atl, digital, pr and experiential aims to ensure that heineken and bond are able to reach more consumers. The dutch beer brand has unveiled a global marketing push around the movie.
The winner had the nous to sniff out the flash drive with the codes, and cracked the case to win the prize by uploading the disarming code via flash drive to the briefcase. Heineken skyfall screening in amsterdam bond lifestyle. The competition is called crack the case, and to win the grand prize, youll have to complete missions via the heineken facebook mission hq, in real life at various heineken events, or even via sms if youre afraid of public crowds and the internet. It was great to work with the people at the mill london again. Heineken crack the case campaign launch post event video. Jojos jerk pit was transformed into a heineken arena on saturday when it acted as the base of operations for the heineken crack the case scavenger hunt. For example, heineken s skyfall 007 promotion asked consumers to crack the case. The competition is called crack the case, and to win the grand prize, youll have to complete missions via the heineken facebook mission hq. Just before james bonds new film premiere skyfall, heineken launched this amazing commercial. Dear heineken crack the case team, having evaluated your nominated website named. Introduction about the company swot analysis key figures competitors benchmark marketing strategy critical. Heinekens crack the case competition is mental win a trip worth r1 million competition 19 nov 2012 by seth rotherham 2 comments if winning a bondinspired trip to london for you and three friends worth r1 million sounds like something youd take a second sniff at, then you, my friend, need to read on. Earn your skyfall stripes and crack the case as you prove you are superspy material.
You can sms the code on the case to 45192 to stand in line to win an ipad and get an entry in to the grand prize draw for a james bond experience in london for four people worth r1 million. Did you know that if you put all the heineken bottles produced in one year next to each other the line will go 4 times around the world. Meanwhile, berenice marlohe invites you to crack the case is some kind of viral thingy. Not only is a hero, bond is the ultimate man of the world confident, resourceful and ready for new experiences, personifying the values of the heineken brand, she added. Heinekens crack the case competition is mental win a trip. New skyfall heineken ad showcases daniel craigs james. The heineken prizes for arts and sciences consist of eleven awards biannually bestowed by royal netherlands academy of arts and sciences knaw. Consumers revealed a secret code and entered it at heineken. Earlier this week, the mta museum in brooklyn was the platform for the 15 th anniversary of heineken s partnership with the james bond movie. Spectre james bond 007 the chase heineken spot 2012 daniel craig zara prassinot duration. Beginning oct 15, the public will be informed of a missing briefcase hidden around the island and will be subsequently prompted to crack the case. The aim of heineken s james bond cinema campaign is not only to.
Crack the case with a heinekenswigging james bond digital. Learn about the brand, heineken products, and the heineken sponsorship of the uefa champions league. We suppose you win a prize at the end if you figure all this out, and a few people might be inclined. James bond 007 skyfall heineken crack the case on behance. New skyfall poster plus berenice marlohe invites you to. Heineken launches tv and digital campaign for skyfall. The offer information is here to help you compare against other offers.
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